The advent of the publicly owned media conglomerate has left busy, multi-tasking reporters more dependent than ever on stories pitched by people, like you, who are looking for media placement. Full Frontal PR is an insider’s look at how to make your story sing and dance in the mass media. The modern era requires hype, spin, guerilla marketing, buzz and hard core understanding of the media intake biz. The book’s core lesson: how to get people to talk about you, your product and your service - the most important element in any PR campaign. Here’s how to establish yourself as an expert source, so reporters get in the habit of calling you for quotes. Media veterans may have to dig for new ideas, but they are in here. However, getAbstract.com particularly suggests this manual of media manipulation to entry and mid-level PR managers who want to know more about creating that buzz.

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Keywords:Sales & Marketing, Richard Laermer, Full Frontal PR, Building Buzz About Your Business, Your Product, or You

Last Updated: 9/9/2011 12:44:17 AM.
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